Behchoko RCMP launch Red Ribbon campaign

Yellowknife, NT, September 11th, 2018 – Starting this weekend, the Behchoko RCMP will be conducting a Red Ribbon campaign to educate and increase awareness of the dangers of impaired driving. The campaign will be also supported by a positive ticketing program sponsored by the Behchoko Northern Store. Red Ribbon campaign posters have already been posted around the community. 
The Red Ribbon campaign is an education campaign during which officers will conduct check-stops and deliver red ribbons for people to attach to their antenna or anywhere else to show their support for people to drive sober. 
The positive ticketing program is an initiative during which officers will hand out a small reward to designated sober drivers that can be claimed at the Northern Store. 
Get your red ribbon today, then Tie it! Wear it! Show it! Share It! Live it! We all have a role to play in keeping our roads safe.
Tie it! To your purse, your backpack, your briefcase, your bike, your car.
Wear it! On Thursday, November 2nd , show your support for MADD Canada’s signature campaign Project Red Ribbon by wearing RED.
Show it! & Share it! Show your spirit and share your pictures on:
  • MADD Canada’s Facebook(,
  • Twitter (@MADDCanada ( )) and
  • Instagram (madd_canada ( )) using #projectredribbon.
  • Live it! Text “RIBBON” to 45678 to make a $10 donation to MADD Canada and help save lives.
For more information, contact:
Marie York-Condon
Royal Canadian Mounted Police Media Relations
Northwest Territories RCMP – Yellowknife, NT
Office: (867)765.3709

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