“My Why” social media campaign by Public Health Agency of Canada

The Public Health Agency of Canada is inviting you to please share online why you plan to get vaccinated (or already have) through the “My Why” social media campaign, by:


  1. Sharing your story on social media: tag Canadian Heritage on Twitter, Facebook or Instagram and use the #MyWhy hashtag. Please see the attached PDF for more information.
  2. Adding a frame to your Facebook profile picture (if not already done): to help promote the importance of getting vaccinated to protect yourself and help fight COVID-19: “When it's my turn, I'll get the COVID-19 vaccine!” and “I got the COVID-19 vaccine!” (available in 14 languages). New – “I got my second dose of the COVID-19 vaccine!” (available in English and French and soon to be available in 12 other languages).


We would also be grateful if, in addition to participating in the “My Why” campaign, you would help us amplify the following messages:

  • How you/your community are protecting yourselves from the impacts of COVID-19 (e.g. wearing a mask, social distancing, staying at home, washing hands, using the COVID Alert app, advocating for safer workplaces, promoting vaccine equity, etc.)
  • Fighting COVID-19 misinformation and disinformation (e.g. check sources, read beyond headlines, think before sharing, etc.)


Here are some resources prepared by Health Canada and the Public Health Agency of Canada. They have prepared a list of resources (videos, factsheets, and social media shareables) to assist communities in promoting vaccine confidence and obtaining critical information in a variety of languages regarding public health measures.


COVID-19 Vaccine Resources:


Finally, we are asking you to act as an ambassador of the vaccine campaign by sharing the following documents/links with members of your communities:



Public Health Measures Resources:


If you or community members are looking for more resources regarding a specific topic, please use the COVID-19 Awareness Toolkit for a larger list of COVID-19 resources currently available online.


Please note that COVID-19 resource products are also available in languages beyond English and French. Check out the COVID-19 Awareness resource page for multilingual resources.

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